Pony Fairy is an imported product, don’t hit the country’s famous sign

“Pony Fairy” is an imported product, don’t hit the country’s famous sign
Recently, an original domestic animation “Pony Fairy” was quietly launched.Listening to this name, it is easy to think of another animation “My Little Pony”, look at the promo again, and it is more like it at the same time.This can’t help but recall the domestic animated movie “Automotive” that plagiarized “Motor Racing” (aka “Automotive”) in 2015, but has been judged to be plagiarized by a domestic court.”My Little Pony” and “My Little Pony”.The attitude of seeking truth from facts, the author read the first episode.As the first episode of the opening chapter of the whole series, the plot itself is very problematic and lacks a corresponding world view and character introduction.As a work for children, these introductions are very necessary.Whether it’s “Pony Pony” or the domestic “Bear Infested”, at least the basic skills are very good.This kind of animation requires sunshine in the plot, actively and positively, and conveys positive energy to the children. As a result, the first episode of “Pony Fairy” is a little black horse bribing the teacher with cupcakes.The same problem is the picture of this film.The whole film adopts resolution 3D modeling. Although the style and human design have always been leaning on cuteness, the roughness of the quality is visible to the naked eye, accompanied by a rougher soundtrack. Stiffness and embarrassment can only be realized through the screen.The author also checked the story behind this film, and found that it is difficult to call it a domestic original.In 2012, “Pony Maffey” was created by a Danish company, and its animation production was outsourced to a Chinese company. Later, it went around and expanded by another Chinese company. Then came the “Pony Maffei” we saw today.Li.The news at the time described this work in the auction as “the famous animated TV IP based on the internationally best-selling toy and lifestyle brand Filly.”This is also the most confusing part of the film. In fact, the whole film is barely original from beginning to end. As a result, this IP is owned by a Danish company, but it is still under the banner of “National Original” on social media.Propaganda, is such “domestic animation” really what we want?Stills of “My Little Pony”.The other animation “Pony Pony” mentioned earlier was broadcast in 2010, and the history is not very long (but the “Pony Pony” toy has appeared in 1983).Its popularity in China is very high, and it has been loved by audiences of all ages after its launch.The original works of the “Little Pony” series are also dating early. CCTV Children’s Channel, BTV Children’s Channel, iQiyi, Tencent, Station B and other mainstream TV stations and webcast platforms have been introduced, which greatly promoted the “Pony Poli” series of animations andThe development of toys in China.Although the popularity is nowhere near as popular as the domestically produced original imitation animations such as “Bear Infested”, there is some popularity.”Pony Fairy” promoted everywhere under the banner of domestic original animation. For the domestic animation that has just established a reputation, the damage is difficult to estimate.In the past 2019, domestic animations have not only excellent young works like “The Bear Comes Out”, but also excellent commercial animations like “White Snake: The Origin” and “The Necromancer’s Destiny”, both word of mouth and commercial incomeCome to a new high.It is conceivable that this “Little Ma Feili” by Dongfeng of “domestic original animation”, at least in commercial performance will not be too bad.For many Chinese parents, it is a pony anyway. Is it so important whether it is an American horse or a Chinese horse?What’s more, they are still under the banner of domestic original animation. For many parents and children who may not have contacted “Pony Pony” before, they may really think that “Pony Pony” is Chinese.Howe’s works.”Racing Story” and “Autobot Story”.Therefore, the author very much hopes to see that “Ma Feili” has failed both in word of mouth and in business. Only in this way can the behavior of internal animation practitioners attempting to opportunistically and circumvent money be completely cut off.If “Pony Maffey” can achieve some commercial results, then the result is that there will be a large number of similar companies popping up like mushrooms, using similar methods to mass-produce reduced industrial waste to confuse viewers and consumers.This kind of story has been experienced by Chinese animation once. In response to the call of the country to vigorously develop the animation industry, some animation companies have caused serious harm to the entire Chinese animation industry in order to make up for the production of crude and low-level animation.Today, many young people mention domestic animations. They are young, naive, and the plot is clumsy. Rough making is still an inevitable label. The bad results of bad money driving out good money are difficult to recover in a short time.The development of the industry not only requires the investment of capital and the persistence of practitioners, the most basic industry self-discipline is equally important.□ Yuan Lei (Anime critic) Wu Longzhen, editor of Sauna Night Net, proofread by Zhai Yongjun